Let Me Guess How Email Works at Your Brand Right Now
You send something when there's a sale. The welcome flow got set up in one afternoon two years ago and hasn't been touched since. Somewhere on a to-do list is a note that says "fix email," right below "update SKUs" and right above "figure out TikTok, maybe."
Meanwhile, you're paying Meta real money to fill your list...
Where people sign up, grab one discount code, and never hear from you again.
Maybe you tried an agency once. Slick pitch deck, big promises, fancy monthly reports full of open rates, and a revenue needle that never moved.
(Funny how their emails looked exactly like every other client's.)
Or maybe the agency is you, at 11 p.m., writing a promo email and wondering if "10% off" is the only sentence you know.
Either way, the result is the same: Your email list is the cheapest revenue channel you own, and it's being run like an afterthought.
Here's what I do instead:
-
Write and build emails that sell — without looking like a coupon spam blast
-
Create a strategy for your business, not a recycled template for your niche
-
Move fast, communicate clearly, deliver on time — every time
If that sounds better than what you've got, keep reading.
MEET the
30-Day JUMPSTART
This isn’t a course. It’s not coaching. It’s not “we’ll get to it in Q3.”
It’s me — the one and only John Kuhlman — building a strategy, writing the words, setting up the flows, and giving you a 30-day campaign plan so your emails start pulling their weight.
Here’s what you get:
-
One flow built or optimized so it actually drives sales
-
30-day content calendar so you know what’s going out and why
-
2–3 fully written, done-for-you emails so you can stop guessing what to say
-
Five smart segments so you’re not sending the same thing to everyone
By the end of the month, you’ll have a system in place that can scale...
Without you writing a single sentence...
Or using generic AI-generated content that continues to underwhelm.
HOW IT WORKS:
Apply → I build → You profit.
It's that easy.
PRICE:
$750 flat.
No surprises.
(And no "strategy calls" where I pitch you for 45 minutes before actually helping.)
Fair warning: I take a maximum of 3 Jumpstarts per month. When the month's full, it's full.
The Jumpstart is also how most of my ongoing clients started. Around day 25, you'll get a plain-English roadmap for what months 2–6 could look like.
Take it and run with it yourself, or hand it back to me.
Your call.
WHY JOHN?
The Part Where I Brag (A Little)
I’m John Kuhlman—email strategist + copywriter for ecommerce brands on Shopify/Klaviyo. My specialty is taking the part you hate (writing, planning, tinkering in Klaviyo) and turning it into a system that quietly prints revenue.
What I’m good at (and you probably don’t want to do):
-
Turning “we should send something” into a real plan that sells
-
Writing emails that sound human and move product
-
Fixing one high-leverage flow so it actually earns its keep
-
Segmenting so you’re not shouting the same message at everyone
What I don’t do:
-
Agency bloat, mystery retainers, or 47-slide decks
-
Pass my work on to "my team" because there is no team. Just me.
-
“Spray and pray” weekly promos that tank deliverability
-
Corporate memo voice. If it reads like oatmeal, we’re not shipping it.
How I work (so you can stop babysitting email):
-
Clear scope → quick kickoff → I build → you approve → we launch
-
Light, honest check-ins. No jargon. No disappearing acts.
-
Results framed in plain English: engagement up, revenue per send up, complaints down
Why clients keep me around:
-
Their calendar gets handled, their flows make money, and they don’t have to do anything but approve the work
-
I’m fast, sane, and allergic to drama
-
Discreet by design (I ghostwrite—your brand gets the spotlight, not me)
-
If you want email off your plate and profit back on it, you’re in the right place.
BRANDS I'VE WORKED WITH
Shameless Bragging, Disguised as Proof
