top of page

FREQUENTLY 

ASKED

QUESTIONS

Q. What's up with the LOGO?

A. I based the logo on the concept of a creative ronin. In Japanese culture, ronin means "wandering samurai with no master." I like to think I follow the same spirit with a pen & keyboard instead of a sword.

 

Plus it's just cool.

 

Q. WHAT'S THE DIFFERENCE BETWEEN A COPYWRITER AND FULL-STACK EMAIL STRATEGIST?

A. As a copywriter, I craft words that make people money. 

 

As a full-stack email strategist, I tackle the full enchilada when it comes to your email marketing program. I handle the writing, design, list-building, segmentation, and A/B testing, create and manage flows (automations), create content calendars, and analyze the analytics to build a beautiful and extremely profitable email program.

 

Q. ARE YOU AN AGENCY?

A. Abso-freaking-lutely not.

 

Think of me as a verbal carpenter who has very talented friends I can bring to the job site. I work with gifted photographers, brilliant designers, and Klaviyo tech geniuses and will bring them in if a project requires their skills.

 

In other words, I'm scalable.

 

Q. Where's your portfolio?

A. I have a cornucopia of creative goodies I've produced over the years for a diverse clientele. Everything from print, radio, TV, social media, email, and blogs. If you want to see my portfolio, let's talk and I'll send you a PDF with relevant samples.

 
Q. DO YOU BUILD WEBSITES?

A. Not anymore, but I'll be happy to write your web content and make it super SEO-friendly. 

 

 
Q. DO YOU OFFER "WHITE LABEL" SERVICES?

A. Yes. Actually, most of my blog content work is published under the client's name and not mine. In the old days, we called this ghostwriting. Today, the cool kids call it "white label."

I've also been brought in as the "ghost creative director" to manage agency teams for several national brands. 

 
Q. like broseph, do you social?

A. Most righteously. You can find me on LinkedIn, Instagram and sometimes Facebook

 

Q. WILL YOU GHOSTWRITE A MAGAZINE ARTICLE OR OP-ED FOR ME?

A. Yes. 

 

Q. DO YOU OFFER PUBLIC AND MEDIA RELATIONS Services?

A. I'll write press releases -- because hey, I'm a writer -- but no longer do the hard part of schmoozing with media. I will connect you with a media relations specialist for your niche or market. 

 

Q. Do you write speeches?

A. Yup. Most of my speechwriting was for politicians. God bless America. 

Q. DO YOU WRITE...?

A. Most likely.

Q. RUMOR IS YOU'RE A SEMI-PROFESSIONAL BASSIST? REALLY?

A. Yup. Most of my work is playing in the pit for musical theatre. Fun people and challenging music all wrapped up in a tiny working area the size of a sardine can...and the audience never sees us.

 

Q. WHICH DOG DO I HEAR WHEN I CALL?

A. Up until a year ago, it could have been any of our three dogs. Unfortunately, we lost two of our guys in 2023. The FedEx guy has an uncanny ability to park near my house when I'm on the phone so you're only going to hear Ellie these days. 

 

Q. ARE YOU REALLY THAT GOOD OF A WRITER?

A. You made it this far, right?

bottom of page