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Your Email List Should Make You Money.

Not More Work

You’ve already built a Shopify brand people love.


You’ve got customers, repeat buyers, and a Klaviyo account that’s...

 

Doing something.

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But between running operations, handling customer questions, and trying to keep up with marketing trends, your email list isn’t doing what it should be doing.

 

Making you money.

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That’s where I come in.

I Help BRAND Founders Stop Juggling Agencies and Freelancers

 

If you’ve ever hired an agency, you know the story:

  • They promised “data-driven strategy” and “revenue growth.”

  • You got confusing reports, recycled templates, and a big invoice.

  • The only thing moving fast was your credit card balance.

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Or maybe you’ve tried piecing it together with a designer, a copywriter, and a “Klaviyo specialist” from Upwork...

 

And now you’re managing everyone instead of your business.

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Sound familiar?

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Here’s What I Actually Do Instead

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I turn your email list into your #1 revenue channel.


No fluff, no team, no disappearing acts.

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You get:
 

  • A clear strategy. What to send, when to send, and why it’ll work.
     

  • Copy that converts. Human-sounding emails that sell without sounding salesy...because hey, guess what? They were written by me. A human.
     

  • Flows that pull their weight. Optimized for real revenue, not vanity metrics.
     

  • Segmentation & testing. We want every email to go to the right person at the right time.
     

  • Design & execution in Klaviyo. Because “done” beats “in progress.”
     

  • The power of one. From strategy → send, everything’s handled by one person who knows how to write, design, and analyze emails that make money.

WHY JOHN?

The Part Where I Brag (A Little) 

I’m John Kuhlman—email strategist + copywriter for ecommerce brands on Shopify/Klaviyo. My specialty is taking the part you hate (writing, planning, tinkering in Klaviyo) and turning it into a system that quietly prints revenue.

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What I’m good at (and you probably don’t want to do):

  • Turning “we should send something” into a real plan that sells

  • Writing emails that sound human and move product

  • Fixing one high-leverage flow so it actually earns its keep

  • Segmenting so you’re not shouting the same message at everyone

 

What I don’t do:

  • Agency bloat, mystery retainers, or 47-slide decks

  • Pass my work on to "my team" because there is no team. Just me.

  • “Spray and pray” weekly promos that tank deliverability

  • Corporate memo voice. If it reads like oatmeal, we’re not shipping it.

 

How I work (so you can stop babysitting email):

  • Clear scope → quick kickoff → I build → you approve → we launch

  • Light, honest check-ins. No jargon. No disappearing acts.

  • Results framed in plain English: engagement up, revenue per send up, complaints down

 

Why clients keep me around:

  • Their calendar gets handled, their flows make money, and they don’t have to do anything but approve the work

  • I’m fast, sane, and allergic to drama

  • Discreet by design (I ghostwrite—your brand gets the spotlight, not me)

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If you want email off your plate and profit back on it, you’re in the right place.​

BRANDS I'VE WORKED WITH

Ready to See What Your List Could Really Do?

If you want to stop managing freelancers, stop paying for agency fluff, and finally have emails that deliver results...

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Let’s start with a free 15-minute Email Growth Audit.

 

I’ll review your current setup, identify the gaps, and provide a clear plan to increase revenue — no pitch deck, no pressure.

Or, If You’re Ready to Skip the Audit

You can jump straight into my 30-Day Jumpstart, a fast, done-for-you system to start making more money from your email list in the next 30 days.

Shameless Bragging, Disguised as Proof

Get emails about making emails that make you money

 

Because nothing says “smart business” like using my ideas to fill your bank account.

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