Your beautifully crafted email?
Most people will see it on a screen smaller than a playing card.
Mobile isn't the future. It's the now.
Yet I’m still seeing most emails being designed for desktops that customers rarely use.
Here's the truth: if it doesn't work on mobile, it doesn't work.
That’s a lesson I’ve learned the hard way.
But mobile optimization isn't just about responsive design.
It's about understanding mobile behavior. Mobile context. Mobile mindset.
Short attention spans. Interrupted sessions. Thumb-driven navigation.
Are your calls-to-action thumb-friendly?
Is your content skimmable?
Does your value proposition pop in the first screenful?
Remember: on mobile, you're always one thumb-swipe away from irrelevance.
Are you designing for the devices your customers actually use?
Your revenue depends on it.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
Comments