Mass marketing has been dead for quite some time.
Yet some email marketers and copywriters keep trying to resurrect that practice...
Creating emails like they're written for everyone...
Which means they're written for no one.
Personalization isn't a gimmick. It's a necessity.
But here's what most get wrong: personalization isn't just adding a first name to the subject line.
It's about relevance. Context. Understanding.
It's about using data to tell a story that resonates with each individual customer.
Browsing history. Purchase patterns. Engagement levels.
These aren't just data points. They're opportunities to connect.
The tools are there. The data is there. But are you using them?
Remember: in a world of noise, relevance cuts through.
Are you ready to stop shouting and start conversing?
The difference could be the future of your business.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate:Â Pass this along to your team or email specialist.
Done-for-You:Â Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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