top of page
Writer's pictureJohn Kuhlman

The Myth of 'Set It and Forget It'

Automation promises paradise.


Set it up once, watch the sales roll in forever.


I wish it was that easy.


Here's the truth: automation is powerful. But it's not magic.


Triggered emails, welcome series, abandoned cart reminders - they're all tools.


But tools without strategy are just expensive paperweights.


The power of automation isn't in the technology. It's in the psychology.


Understanding the customer journey. Anticipating needs. Solving problems before they arise.


That's where the magic happens.


But here's the catch: great automation feels human.


It's not about replacing human touch. It's about scaling it.


Are you using automation as a crutch or as a superpower?


The difference could define your business's future.


 

Ready to level up your email marketing?

Here are three ways to take action on this information:

  1. DIY: Implement these strategies yourself.

  2. Delegate: Pass this along to your team or email specialist.

  3. Done-for-You: Let me handle it for you.

Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.


Comments


Commenting has been turned off.
bottom of page