Black Friday is a sprint.
But the preparation? That's a marathon.
Most businesses treat BFCM like a surprise party.
Sudden. Chaotic. Stressful.
Smart businesses? They see it coming from miles away.
They have a map. A plan. A calendar.
Not just any calendar.
An email content calendar.
It's not sexy. It's not exciting.
(Even though I think it is and is probably why I need professional help.)
But it's the difference between fumbling and flourishing.
Think about it:
September: Tease. Hint. Build anticipation.
October: Educate. Engage. Prepare your audience.
Early November: Create FOMO. Exclusive previews. VIP access.
BFCM Week: Launch. Remind. Urgency.
Cyber Week: Last chance. Final calls. Scarcity.
Each email. Each subject line. Each offer.
All planned. All purposeful. All powerful.
But here's the catch:
A calendar isn't a cage. I think it’s a canvas.
Flexibility is key. Adapt. Adjust. Respond.
Remember: In the BFCM chaos, the prepared prevail.
Your competitors? They're crafting emails the night before.
You? You're executing a strategy months in the making.
So, before you write another BFCM email...
Ask yourself: Where does it fit in the bigger picture?
Your answer might just be the roadmap to your best BFCM yet.
The choice is yours.
Plan or perish.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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