Illustration by Richard Marker
You're leaving money on the table.
Every day, your customers open their inboxes. They scroll, they click, they buy. But not from you.
Why?
Because you're not there.
Email marketing isn't just another channel.
It's your direct line to people who've already said "yes" to you once. They've given you permission to talk to them.
But here's the thing: permission is perishable. Use it or lose it.
I often hear small businesses say, "We tried email, but it didn't work."
What they mean is, "We sent a few sporadic messages and gave up."
And if they worked with agencies?
Ooof.
Agencies do what agencies do: They promise the moon but deliver a pebble.
And they tend to automate without empathy, segment without strategy.
The secret? Consistency. Value. Connection.
Your inbox is a platform. Use it to teach, to inspire, to solve problems. Not just to sell.
Remember: every sale is a transfer of emotion. Email is your chance to create that emotion, day after day.
Are you ready to turn your inbox into your most powerful sales tool?
The opportunity is there. The question is: will you seize it?
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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