Too many emails? You're spam.
Too few? You're forgotten.
Finding the right email frequency isn't just about numbers.
It's about value. Relevance. Respect.
But here's what most get wrong…
There's no universal "right" frequency.
It depends on your audience. Your offer. Your relationship.
Some customers want daily updates. Others, monthly reminders.
The key? Let them choose.
Preference centers aren't just a nice-to-have. They're essential.
But remember…
Frequency is just half the equation.
Consistency is the other half.
Showing up regularly, with value, builds trust.
Sporadic, sales-only emails? That's the marketing equivalent of the booty call.
Reaching out only when you want something.
It’s also the fast track to the unsubscribe button.
Are you finding your Goldilocks zone?
Or are you letting fear of "too much" lead you to "not enough"?
The future of your email program – and your customer relationships – hangs in the balance.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
Comments