Illustration by Richard Marker
"Can you write a sample? For free?"
No.
Your words have value.
Your time has value.
Your expertise has value.
Free devalues all three.
But what about building a portfolio?
What about proving yourself?
Your portfolio is your proof.
Your past work is your audition.
"But how do I know it's really yours?"
Fair question.
Wrong solution.
Authenticity isn't proven by free labor.
It's demonstrated through:
1. References
2. Case studies
3. Your unique voice
Still unsure? Offer a paid test.
One hour. Fair rate. Win-win.
Remember:
Clients who value your work pay for it.
Clients who don't... well, do you want them?
Your words shape brands.
Your ideas drive sales.
Your creativity solves problems.
That's not free.
That's invaluable.
So next time you're asked for a freebie...
Ask yourself:
Would you ask a chef for a free meal?
A lawyer for free advice?
A doctor for a free diagnosis?
Your craft is no different.
Respect it.
Charge for it.
Watch your value soar.
The choice is yours.
Free sample or valued expert?
Choose wisely.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate:Â Pass this along to your team or email specialist.
Done-for-You:Â Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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