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Writer's pictureJohn Kuhlman

The Early Bird Gets the Sale

Black Friday is coming.


You're not ready.


Most aren't.


But here's the secret: The battle for Black Friday sales isn't won in November.


It's won now.


While your competitors are focused on today's sales, you have a chance to get ahead.


Way ahead.


Start with your list. Is it clean? Segmented? Growing?


Your offers. What worked last year? What didn't? Why?


Your automations. Are they ready for the surge?


Your creative. Does it stand out in a sea of sameness?


Here's the thing: BFCM isn't just a sale.


It's a season.


A conversation.


A relationship-builder.


Start that conversation now.


Build anticipation.

Provide value.

Be different.


Remember: When Black Friday comes, everyone will be shouting.


Will your voice be lost in the noise?


Or will you be continuing a conversation you started months ago?


The choice is yours.


But the time to make that choice?


It's now.


 

Ready to level up your email marketing?

Here are three ways to take action on this information:

  1. DIY: Implement these strategies yourself.

  2. Delegate: Pass this along to your team or email specialist.

  3. Done-for-You: Let me handle it for you.

Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.


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