Everyone's shouting about their offers.
But who are your customers listening to?
Not you.
Not your competitors.
They're listening to each other.
User-generated content.
The authentic voice of the customer.
It's not polished.
It's not perfect.
That's precisely why it works.
A customer's shaky unboxing video?
More powerful than your slick product shots.
A buyer's excited tweet?
More convincing than your carefully crafted copy.
But here's the catch:
You can't fake it.
You can't force it.
Don’t waste your money buying it.
You can only facilitate it.
Ask for reviews.
Encourage photos.
Create hashtags.
Then, let your customers do the talking.
In your BFCM emails.
On your landing pages.
Across your social media.
Remember:
In a world of ads, authenticity wins.
So, before you craft that BFCM campaign...
Ask yourself:
Are you showcasing your customers?
Or just your offers?
The choice is yours.
Amplify your customers or be tuned out.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.