Illustration by Richard Marker
Everyone shouts during the holiest of retail holidays.
Smart marketers whisper before.
Building anticipation isn't just smart.
It's essential.
Think movie trailers.
Think product launches.
Think BFCM success.
But how?
Exclusive previews.
Behind-the-scenes peeks.
Countdown timers.
Each email a breadcrumb.
Leading to the feast.
But here's the catch:
Don't give it all away.
Intrigue.
Hint.
Tease.
Make them want more.
Remember:
A curious subscriber is an engaged subscriber.
An engaged subscriber is a likely buyer.
So before BFCM chaos hits...
Ask yourself:
Are you building anticipation?
Or just waiting for the starting gun?
The difference?
It might just be your BFCM success.
Tease or be forgotten.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate:Â Pass this along to your team or email specialist.
Done-for-You:Â Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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