Most marketers think they know what works.
Including me.
They're usually wrong.
Including me.
A/B testing isn't just a tactic. It's a mindset.
It's about embracing uncertainty. Challenging assumptions. Being willing to be wrong.
But here's the catch: most A/B tests are useless.
Why? Because they test the wrong things.
Button color? Irrelevant.
Subject line length? Missing the point.
The real power of A/B testing lies in testing big ideas. Different value propositions. Contrasting stories.
It's not about tweaks. It's about transformations.
But beware: A/B testing without a hypothesis is just guessing with extra steps.
Start with a question. Form a hypothesis. Then test.
Are you ready to embrace being wrong?
It might be the most profitable decision you ever make.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate:Â Pass this along to your team or email specialist.
Done-for-You:Â Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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