Every abandoned cart is a story.
A story of almost.
Almost bought.
Almost converted.
Almost profited.
According to Baymard Institute's latest research, the average cart abandonment rate is 70.19%.
That's not just a statistic.
That's your money, walking away.
But here's the opportunity:
Each abandoned cart is a second chance.
Each almost-sale is a not-yet-sale.
Each exit is an entrance.
Your recovery strategy needs:
1. Perfect timing (hint: sooner is better)
2. Compelling messaging (remind, don't reprimand)
3. Clear value (make it irresistible)
4. Easy return (remove all friction)
Because in ecommerce:
The easiest sale is the one that almost happened.
The best prospect is the one who nearly bought.
The highest ROI is in the follow-up.
This BFCM season:
Don't just accept abandonment.
Don't just track it.
Tackle it.
Are you ready to turn your almost-sales into actual revenue?
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.