Gift cards aren't just presents.
They're opportunities.
Here's why:
According to the National Retail Federation, consumers are expected to spend $28.6 billion on holiday gift cards in 2024.
More importantly:
Most will buy three to four gift cards and spend an average of $51.18 per card ($170.48 per person)
That's not just extra revenue.
That's pure profit potential.
Your post-holiday strategy needs:
1. Timely activation (strike while cards are fresh)
2. Value-add offers (encourage spending above card value)
3. Strategic reminders (prevent card abandonment)
4. New customer nurturing (convert gift recipients to loyal customers)
Because in retail:
Gift card holders aren't just spenders.
They're potential lifetime customers.
They're brand advocates waiting to happen.
The secret?
Don't wait for them to remember.
Guide them.
Inspire them.
Convert them.
Are you ready to turn gift cards into golden opportunities?
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.