Illustration by Richard Marker
We're all sheep.
Don't be offended.
It's just human nature.
We follow the crowd.
We trust the masses.
It's why bestsellers sell better.
It's why long lines attract more people.
And it's your secret weapon in email marketing.
Social proof.
Reviews.
Testimonials.
User counts.
They're not just nice-to-haves.
They're need-to-haves.
"27,000 happy customers can't be wrong."
"Rated 4.9/5 by over 10,000 users."
"Join 100,000+ smart marketers."
Each one a silent nod.
A whispered "It's safe here."
But here's the catch:
Generic doesn't cut it.
Be specific.
Be relevant.
Be authentic.
Fake social proof?
Worse than none at all.
So, before you hit send...
Ask yourself:
Are you leveraging your crowd?
Or just shouting into the void?
The choice is yours.
Lead the herd or get left behind.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate:Â Pass this along to your team or email specialist.
Done-for-You:Â Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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