Black Friday is coming.
You're crafting the perfect offer.
You're designing a stunning email.
But who are you sending it to?
Everyone?
Big mistake.
In the world of BFCM, the riches are in the niches.
Segmentation isn't just a buzzword. It's your secret weapon.
Think about it:
Your first-time buyers? They need a reason to come back.
Your VIPs? They deserve something extra special.
Your cart abandoners? They're waiting for the right push.
One message can't speak to them all.
But here's the catch: Most marketers know this.
They nod. They agree. Then they blast the same email to everyone anyway.
Why? Because segmentation feels like work.
It is work.
But it's work that pays off.
In opens. In clicks. In sales.
Remember: In the BFCM noise, relevance cuts through.
A targeted offer to 100 people beats a generic blast to 10,000.
Every time.
So, before you craft that "perfect" BFCM email...
Ask yourself: Who is it perfect for?
Your answer might just be the difference between a good BFCM and a great one.
The choice is yours.
Segment or be forgotten.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate:Â Pass this along to your team or email specialist.
Done-for-You:Â Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.
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