COPYWRITER | FULL STACK EMAIL MARKETER | STORYTELLER

Email Strategy + Copywriting That Helps Shopify Brands Unlock More Revenue From Every Send

I help Shopify brands...

Design emails that sell—without feeling spammy.
Build smarter Klaviyo flows that turn visitors into loyal customers.
Maximize customer lifetime value with segmentation, automation, and great copy.

CLIENT RESULTS

Achieve remarkable results with tailored email strategies. Experience a 45.8% increase in revenue year-over-year and grow your email list by 59.6% with expert guidance.

Increased Yearly Revenue through Email Marketing

Increased email revenue 45.8% year-over-year for 3 years for a DTC food & beverage brand, and made Klaviyo consistently account for 38% of store revenue.

Optimized Flows that Generate Revenue 24/7

Identified and revamped welcome, abandoned cart, and customer win-back flows that increased the aggregate conversion rate by 45.8% within 3 months for an art brand.

20+ Years Understanding Consumer Behavior

I've been doing marketing long enough to know that tactics change, platforms change, algorithms change, but human behavior doesn't.

SELECT CURRENT & PAST CLIENTS INCLUDE:

ABOUT JOHN

Hey, I'm John. When I'm not crafting words to make money for lifestyle brands, I'm staring at the bottom of my shoe while serving as a lighting stand-in during a client photo shoot.

Seriously...

I have never had a professional headshot.

But, I have two decades of lighting model photos...

And a lot of copywriting and marketing experience.

For over 20 years, I've used authentic storytelling to sell fitness programs, artisan coffee, bougie snacks, pet wellness, high-tech apparel, college initiatives, nuclear waste, and politicians' dreams.

So, if you're a growing e-comm brand and you want more money and customer engagement from your emails...

Or high-quality, SEO-friendly content that is crafted by a real human instead of AI...

Use the button below to start a chat about your next project.

Let's See If We're a Fit

About

WHAT IT's LIKE TO WORK WITH ME

I treat clients like my extended family.

That's why I don't work with just anyone.

And is why most of my clients have been with me for more than two years, and some have been with me from the beginning.

Here's what a few are saying (at least to my face).

Cianfrani Coffee

"We hired John to manage our email marketing and build the automated email flows for our new online store. He did an outstanding job and delivered first-class and prompt service from the start. He was able to match our brand voice, dramatically increase conversions, and help us successfully build our e-commerce operations."

Mukesh & Princy Patel
Owners, Cianfrani Coffee Company

NorthPoint Pets

"Working with John has been one of the best things we've done for our small independent business. He works quickly and efficiently. His writing is clear, concise, and consumer-friendly. He was able to master our brand voice to target our exact audience in no time at all while effortlessly overcoming some of the hurdles that we previously struggled with. He's always willing to accept constructive feedback, gives thoughtful answers to our questions, and reciprocates with poignant suggestions to help build our web presence, often thinking outside of the box to achieve the best results. He has truly been a pleasure to work with."

Jenna Harrison
Store Manager, NorthPoint Pets

Prometheus Design Werx

"It has been a pleasure working with John. He possesses a wide breadth and a deep understanding of knowledge in our fields of interest; highly relevant to our audience and marketspace. His copywriting has consistently been on point and delivered in a voice that is tailored for our brands. John is professional, affable, and always completes his deliverables in a timely manner. He comes highly recommended."

Patrick Ma
CEO, Prometheus Design Werx

Pat McNamara

"My website was a disaster. I was accepting mediocrity due to a lack of technical knowledge. Thankfully, John was able to show me the light and built me a product that resonated 'Professional.' I’ve had several samples built for me from various builders. John was one of the few copywriters I've worked with I could actually count on to deliver what I needed on time and on budget. I was impressed with his ability to quickly accomplish what I needed. I would highly recommend hiring him for your performance marketing copy needs."

Pat McNamara
TMACS, Inc

Keller Williams South Florida Region

"I just want to take a minute to say Thank You for your diligence in keeping us on track with our PR and marketing in the Keller Williams South Florida Region. With our event promotions, website, email campaigns you have really helped us to connect with our 7,000 agents and drive attendance and participation on many levels. I feel like we finally have this system dialed in. Your leadership and expertise on this are greatly appreciated."

Mark Olesh
Regional Director, Keller Williams South Florida Region

Coquette Kouture

"It was such a pleasure working with John on our low-grade website that needed a professional resuscitation. John is kind, professional, and very knowledgeable about his work. His skillful emails throughout our time working together made it very easy to understand since English is my third language. He delivered the service he promised on time. We now have a beautiful and business-like website that our designs are happy to call home. We at Coquette Kouture will recommend him anytime."

Aicha Lo
Owner, Coquette Kouture

READY TO START OUR cREATIVE ADVENTURE?

Let's Have a Chat